Friday, February 21, 2020

Brief interpretation and analysis of the advertisement Essay

Brief interpretation and analysis of the advertisement - Essay Example The execution style utilized is the slice of life. There is no direct or straight sell in the advertisement. What it does in a very subtle way is to associate Coke with the optimistic events in the lives of people. Comparison was used in terms of presenting the idea that for every negative thing that the world witnesses, there are more positive things that occur. The background music of the advertisement makes the advertisement more appealing. It gives life to the advertisement. However, since the people viewing the advertisement are busy reading the captions shown, the viewers can no longer appreciate the lyrics of the song. One’s attention becomes divided between the song and the messages being flashed in the advertisement. One thinks that it would have been better if an instrumental music was instead used. A positive point about the advertisement is that it is very relevant to the times. It talks of war, corruption and development of weapons which are signs of the times. One appreciates much the irony presented in the phrases. A negative point though is that the audience might get so absorbed with the deeper message of the advertisement that they might forget about the product being advertised. Another thing that one wants to change in the advertisement is the speed of the flashing of the messages. One is hardly finished yet with reading a message then another one is flashed again. The viewer is not given enough time to grasp the message. The target market for the brand is not very specific. It appeals to all ages, gender and nationalities. This same target market is being addressed to in the advertisement. The company chose this particular medium for the advertisement because it feels that it will be able to capture a larger market because of the universal theme that it presented. In this way, it is more cost effective for

Wednesday, February 5, 2020

Once more to the lake Essay Example | Topics and Well Written Essays - 250 words

Once more to the lake - Essay Example "Once  More to the Lake" is an essay first published in Harper's magazine in 1941 by author  E. B. White. In "Once More to the Lake," White revisits his ideal boyhood vacation spot. He finds great joy in his visit, which causes him to struggle to remember that he is now a man. The present research has identified that in the story â€Å"Once more to the lake† the author vividly remembers his childhood days because he has started taking his son to the very same spot and everything in his memory about the spot is refreshed. The author talks about the various insects that are found in the lake and how his son had never seen such slimy insects, he says that he had only seen them from a distance but it was now his chance to see them closely and also see how they react to human presence. The author is also reminded of a near-death experience in the closing stages of the story and he also emphasizes on the fact that we all should be as close to nature as possible because nature ti me and again reminds us of the fact that all human beings are mortal. The researcher of this paper has rightly presented that being close to nature also gives us several great memories to cherish just like the author has several sweet memories to cherish about his childhood days, he gets to relive all those memories with his little boy this is what makes this story special in more ways than one.